International commercial coordination
Innova coordinates international supplier engagement, commercial discussions, purchasing, USD settlement, forecasting and supplier reporting.
Operating model
A coordinated commercial platform for Myanmar market development.
Innova coordinates supplier engagement from Singapore with experienced local market activity in Myanmar, giving international manufacturers a clear route for developing opportunities and managing commercial relationships.
The commercial model
One relationship, coordinated across two markets.
Local opportunity development
Experienced local capability supports prospecting, customer engagement, account development, MMK collection and market feedback in Myanmar.
Four-step process
From portfolio discussion to long-term development.
Portfolio discussion
We review your product portfolio, target industries, commercial priorities and expectations for Myanmar.
Market focus
We identify relevant sectors and target accounts, then agree a practical approach to market development.
Opportunity development
Our local team prospects, introduces opportunities, coordinates discussions and maintains customer follow-up.
Reporting and development
We share market feedback, forecasts and sales reporting so both parties can evaluate progress and refine priorities.
Supplier support
Practical commercial activity where it matters.
Singapore
Commercial coordination
- Commercial coordination through Singapore
- Forecasting and opportunity reporting
- Supplier settlement in USD where agreed
- Market feedback and sales reporting
Myanmar
Local market execution
- Market prospecting and account identification
- Portfolio and application promotion
- Customer follow-up and account management
- Local customer collection in MMK
Every opportunity is assessed on its own requirements.
Capabilities and commercial arrangements depend on the product, application and agreed scope. Contact Innova to discuss the requirements of a specific opportunity.